GET ON THE WAITLIST FOR "THE CRAFT"

People think that writing is a solo activity, but it’s not.

If you’ve spent any time in art school or theater, you know that critique and group work is part of the deal.

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Writing is no different. But when most people teach copywriting, they treat it like a home improvement tutorial:

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"Just follow these exact steps, and boom—sales!"

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If and when your writing doesn’t generate the desired result, you think the problem must be that you’re “not good” at copywriting.

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Not only does ALL Of this result in some mediocre, formulaic writing, it manufactures distance and doubt between you and your own writing ability.

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When you show up in a community though, that distance starts to close. Seeing your own work reflected back at you through others is fucking transformative.

In THE CRAFT, you’ll learn a repeatable, reliable way to approach any piece of writing you need to create—no matter which trends come and go, or how your business evolves over time.

By joining the waitlist, you're opting in to receive emails from me about The Craft. Unsubscribe at any time.

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