Hi Reader.
Registration is officially open for the 2026 cohort of The Craft, my 10-week writing workshop for creatives, service providers, and business owners who want their writing to stand out from the sea of AI blandness.
This email’s got everything you need to know — but before we get into that, you should know: I decided to offer a $666 discount if you pay in full today, tomorrow, or Sunday.
At checkout, enter promo code THECRAFT666 😈(funny, right?)
I’ll be emailing you every day until the promo code expires, then we’re more or less back to our regular schedule. If you don’t want to hear about The Craft anymore (but you don’t want to unsubscribe) you can opt out here.
Ok. Are you ready?? I’ve already sold one spot and we haven’t even started yet! I’m hoping to cap this at eight.
Here’s what you need to know:
- The 2026 cohort will start on January 5th.
- Registration is open now, and closes Nov. 12th.
- If you enroll before Monday, you can save $666 off the pay in full price ($1800). Enter code THECRAFT666 at checkout.
- Living outside the US? I made you a special discount code to offset the exchange rate. You know, for world peace. 🌍 Email me (sam@indiecopystudio.com) and I’ll get that for you.
Here’s what’s included in The Craft:
- 6 foundational modules that will teach you how to wield tools like specificity, suspense, showing vs. telling (it’s not what you think), the “narrative clock,” and more.
- A hands-on voice and style analysis of your favorite writers and how to identify & hone your OWN voice
- How to write headlines, hooks, and calls to action
- Cultivating empathy and imagination (the only actual things you need to be a “good writer”)
- Weekly workshopping sessions where you’ll have space to integrate what you learn and get real-time input on your writing
- Weekly copy feedback from me via video
- Private Slack community
- Bonus workshop: “Make Them A Mixtape” (how to create consistent newsletters you actually enjoy writing AND that get results)
If you pay in full, you’ll also get a 1-1 coaching & editing session with me. Think About page, sales page, long-form newsletters — I’ll help you figure out WHAT it needs to say, then I’ll edit your shitty first draft myself. (I normally charge around $1500 for this type of service.)
If you have questions, you can reach out to me directly: sam@indiecopystudio.
I care a LOT about intentionally building out my cohorts, and I will always take the time to talk to you face to face. I’m traveling this week so a direct email is better than a calendar link.
Have an awesome weekend,